Strategy

The term "strategy" is perilously close to falling in the dark void of jargon. It's used so often that it's meaning is fading quickly.

Unfortunately, I don't have a solution to this problem, as the word does sum up a lot of things in 8 letters.

I will try (although I'm not sure how sucessful I will be) to define what I mean when I deploy "strategy."

What Strategy?

What Strategy? will look at the different methods folks use to get their message out and get people engaged. What Strategy? doesnt make the distinction between messaging for corporations, non-profits, mom and pops, political campaigns or people just trying to get a voice out there. Different tactics are needed for different campaigns, but the fundamentals are more similar than different, particuarly these days.

Although jargon, catchphrases and the dreaded 'conference speak' will pop-up here and there, What Strategy? will make every effort possible to limit their appearance, as they nausiate us, and we don't like them.