Online Advocacy and the Social Net

Learned from Techpresident about a report on social media tools and major DC advocacy groups by Marc Ross, Christine Stineman, and Chris Lisi of 2ndSix, Tribe Effect and Chris Lisi Communications.

The basic conclusion is that major advocacy organizations have really only embraced email.  Many of the big ones aren’t even on Facebook, which is really like entry-level at this point.  And, of course, all the analysts/experts say you need a blog, but very few have one.

This could be a result of the fact that these groups are not savvy to the power of social media and how it could benefit them. 

BUT it could also be that they just don’t think it will work for them.

Until someone can get some good data, I’m not sure when we will know the answer to this.  While the social net worked great for Obama, can it really work for a campaign that doesn’t have that type of passionate energy behind it?  I’m not sure.  More later…